How to improve your SEO if you’re a local business

Although web optimization is hugely popular at the moment – website optimization is merely a small aspect of a good marketing plan. In fact, SEO works well in combination with a number of other marketing and advertising strategies. Many local businesses have already proved how effective SEO is to create a positive ROI for local businesses. Here is a summary of how to improve your SEO if you’re a local business

SEO and PPC

Pay Per Click also called PPC advertising, such as Google AdWords or Facebook Ads, is a great strategy to produce immediate results. It can start to produce results for online lead generation from the first day, according to Chad from his SEO Malta firm. However, PPC campaigns typically hit a brick wall in form of the set budget – it simply cannot be leveraged beyond the minimum cost per click. That’s where it works well in tandem with SEO because an SEO strategy can produce long-term leverage based on some of the information collected by the PPC campaign (for example keywords, the advertising copy, visitor numbers, etc). When the results of the SEO campaign start to show, the budget can slowly be re-directed to SEO as it is more leveraged and therefore can sustain a lower cost per lead.

SEO and Social Media

seo maltaAlthough many local businesses are now starting their own social media campaigns, it remains difficult to prove a good ROI with social media. In many cases, the return is measured in “brand engagement” and “business exposure”. Although undoubtedly important, it is difficult to calculate a return. However, combining social media with SEO helps to increase the visibility of your business beyond the enclosed social media websites and allows customers to find your business based on keywords rather than social media connections. That said, SEO and social media work well together, because of most search engines, including Google, now consider social connections an important vote of confidence for your website.

SEO and Video marketing

Video marketing is a great tool to build an emotional connection with your audience and leverage your online presence. For example, you can record an event or presentation and then re-use it online, without actually having to be present. A disadvantage of video marketing can be that high-quality video production is expensive. In any case, you can show top quality and well-produced videos on your website, but if nobody sees them they are not likely to create an impact. Therefore, creating an SEO campaign that increases your rankings and exposes your great videos to a bigger audience will help you to improve your return on investment from your marketing budget. On the other hand, if you have already started a YouTube Channel to increase exposure for your videos, you can optimize each video to show in the search engine and video search results increasing the exposure for your videos, your website and your business.

SEO and Public Relations

Public relations, also called PR for short, whether focused online or offline is all about informing others about your business, creating your brand and adding credibility. Gaining mentions in mainstream news publications, and creating an online buzz with bloggers and social media is a great way to increase your profile. Often, an increased profile will generate a higher search volume for your business or your industry. And of course, you want to be the business that is found. That is why SEO and Public Relations are a great combination. They work together to get your business and brand in front of a greater audience and they work together to improve the credibility you receive from news articles, important presentations, and other public events.

How-to guide to improving your rankings in Amazon

Amazon is the largest search engine for shoppers in the world and is gradually taking more and more of the retail sales pie each year. It has become a reference point for buyers where buyers first go to check the products they need. Brands and retailers have taken this opportunity to showcase their products to their target audiences. However, due to stiff competition from other sellers, you will need to employ some tactics to get the most from your listing on Amazon. In this guide, we will show you how to improve your rankings on Amazon.

Understanding Amazon Algorithm

The first step in your journey to improving your rankings on Amazon is understanding their algorithm, A9. Knowing how Amazon ranks products in search results will help you figure out what to tweak so as to get your product at the top. A9 is a maturing algorithm which is constantly changing. To stay ahead of the competition, you not only need a deep understanding of Amazon ranking but also stay updated on how their algorithm is evolving.

The Secret to Improving your Rankings on Amazon

According to Over The Top’s Guide To Amazon SEO, Amazon SEO is all about increasing the likelihood of potential customers to purchase from the site. Unlike on Google where people search for various reasons, the intentions of searchers on Amazon are clear. Users visit the site to buy, sellers intend to sell and Amazon is looking to make sales commissions. Amazon algorithm is, therefore, designed to maximize profits. Understanding the algorithm’s logic and playing by its rules is the easiest way to have your products at the top of search results.

Amazon uses ranking factors to determine what a user will see after a search query.

Performance Factors

Performance factors represent how successful a product has been so far. The main factors here are conversion rate, click-through rate (CTR) and overall sales. Products with these optimized factors rank higher since they translate to more profit for Amazon. To optimize your products for performance factors and get better rankings, adjust your buy box percentage, follow Amazon’s image guidelines, price your products competitively and maintain a positive selling history.

Relevance Factors

Relevance factors show how well a product matches the user’s search query. The product’s description you give and your keyword usage are the main determinants of search query relevancy.

Provide a catchy product title and include your most valuable keywords in it. In the product’s description, including the line of your product, product brand, size, colour, quantity and other features. Use bullet points in your product descriptions. Products with bullets points convert better than those with paragraph descriptions since people like concise information which is easy to digest.

Your ranking on Amazon can play a big role in your business success. The above tips are some of the most important tactics that can help you improve your rankings. Make sure you understand how products in your niche are ranked and abide by Amazon’s best practices.